Our values

At the heart of all Food FX recipes is a commitment to quality, no preservatives, safety and innovation. At each stage of our recipe development and customer service our team conducts all manufacturing and sales processes with integrity – we will do what we say we will do.

Our Mission

At Foodfx, we are makers of fine food. We strive to deliver better culinary solutions through commitment to quality, continuous innovation and customer service.

Core Values



  • We communicate with clarity, honesty and timeliness with all customers, suppliers and team members.
  • We have an enthusiastic and enduring belief in our brand, products, company and people.
  • We deliver outcomes with urgency and a ‘can do’ attitude to push ourselves and the capabilities of our clients.
  • We respect customers, vendors and team members, and we commit to
    conducting ourselves in a manner that promotes a positive brand reputation.
  • We strive to build trust and respect as the trusted partner, not just as a vendor, customer or employer.




FoodFx strives to achieve this through the following:

  • working closely with customers, staff and suppliers to clearly define the expectations and performance standards based on Good Manufacturing Practices (GMPs) and HACCP principles;
  • continuing to identify and develop operational techniques to achieve standards of operational excellence to deliver first time quality to customers;
  • maintaining a culture that continues to insist on the highest food safety standards, as well as compliance with relevant Acts and Regulations;
  • providing training and employment opportunities that ensure staff are appropriately developed, encouraged and rewarded through their participation in their workplace.

To supplement its commitment to operational excellence FoodFx has implemented the food safety and quality elements of the Safe Quality Food initiative (SQFI), a food safety & quality management system based on the HACCP principles defined by the Codex Alimentarius Commission.



  • We are passionate about our brand, product, company and people.
  • We promote diversity through actively welcoming and valuing people with different perspectives, backgrounds, cultures and experiences.
  • We are committed to achieving profitable and sustainable growth through the pursuance of training and professional development opportunities for increased knowledge amongst staff.
  • We empower and encourage accountability between our team members,
    supporting them to take the initiative and give their best within their given roles.
  • We recognise that exceptional people are the source of all great innovation.